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Positive reviews on the internet are one of the signals of a brand's reliability, the quality of its products or services, and the trust of the audience. When customers write many positive reviews about your products, sales increase along with such comments. This is confirmed by a number of studies. User loyalty increases. Trust – it's like the cliché saying: hard to come by and easy to lose. That's why genuine reviews from happy customers hold such significance. Direct feedback. reputation monitoring Solutions solutions share their thoughts through reviews, offering the brand insights on how to enhance the product.